![]() The architect now studies, designs, and decodes the storytelling of the hotel through the design process. The new philosophy on how hotels are made has also changed the way architectural design is approached. STEP 1: The importance of storytelling through a dynamic Hotel Concept In this article, we are given the opportunity to discuss all the elements an architect should consider when designing a new property in order to achieve a unique and holistic result. And, of course, it ends with one key goal: to create unique experiences for the traveler. Nowadays, a hotel is not designed linearly or solely on the basis of aesthetics and functionality on the contrary, proper design takes into consideration all aspects of the visitor’s stay, both tangible and emotional. The change in the hospitality spirit has redefined how hotels are created and designed. ![]() ![]() In the late 70s, Ian Schrager, a genius hotelier, entrepreneur, and owner of the well-known STUDIO54 in New York, mentioned for the first time the experience that a hotel guest lives during his stay. They have ceased to be considered one-dimensional places of stay, but they have rather become places that give visitors the opportunity to get in touch with the culture of the area they are visiting, to open new fields of knowledge, to feel, discover, relax, and even self-reflect through new experiences. Hotels form an uninterrupted narrative of a ‘story’, filling guests with emotions that define their stay.
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